Intel Launch Haswell CPU to Revive PC Market

Published on June 4, 2013, in Press Release, Ultrabook.

Computex Taipei 2013, Intel today on the first day of Computex launched its long-awaited lineup of Haswell processors. The chips are designed to enable a new breed of computers based on a 2-in-1 form-factor – PCs that can turn into tablets.

The 22nm Tri-Gate Haswell CPUs offering 50 percent more battery life for notebooks than Ivy Bridge and double the graphics performance, with power consumption as low as 6W (SDP) – the biggest “generational leap” in Intel’s history.

What that means effectively is over 9 hours of active use battery life and up to 13 days on standby in some models, with wakeup speeds eight times faster than in a four year old machine running a Core i5 processor.

In a keynote to launch Haswell, EVP Tom Kilroy demoed a series of 2-in-1 devices, claiming there are over 50 designs in the pipeline and expected to hit shelves for “a range” of different prices at around September-October time.

“Two years ago we talked about reinventing [the notebook] with the ultrabook and today we’re talking about 2-in-1. It’s PC performance and tablet-like mobility in one,” he said. “We’re on the verge of ushering in an exciting new era. We believe the 2-in-1 era is the new norm.”

With all the great advances in specification and the new form factors one must wonder if Intel’s pricing of it’s 4th generation core CPU will enable its partners to build systems that will be price attractive, the Core i5 version costs $342, while the Core i7 soars to $454. And those are just the bulk prices offered to manufacturers who then need to cost out the rest of the PC. By contrast, the equivalent Core i5 and Core i7 flagships from last year’s Ivy Bridge Ultrabook range (the “U series”) cost $250 and $346 respectively, so we’re looking at a serious premium for the best of Haswell. Of course, there’ll be lower-specced and lower-power Haswell chips at lower price points (not least the Y series), but they won’t deliver Intel’s central marketing promise of the all-day Ultrabook. Besides, even if we ignore price differences with Ivy Bridge, the fact is that this whole category of processor is starting to seem pricier than it once did, and hence less mainstream.

Many hardcore laptop users will want to the performance of that 15-watt chip. But how many will be willing to pay for it? With analysts at IDC having reported a 13 percent decline in PC sales last quarter, and with Gartner conversely predicting a boom in sub-$350 smartphones and tablets by 2015 (reaching over half a billion unit shipments annually), it’s impossible to guarantee the size of the premium PC market.


Intel 4th Gen Core i7/i5/i3 Dual-Core M-Series and
Desktop i5 Dual-Core T-Series Processors
Model Core i5-4570T Core i7-4600M Core i5-4330M Core i5-4300M Core i5-4200M Core i3-4100M Core i3-4000M
Cores/Threads 2/4 2/4 2/4 2/4 2/4 2/4 2/4
CPU Base Freq 2.9 2.9 2.8 2.6 2.5 2.5 2.4
Max SC Turbo 3.6 3.6 3.5 3.3 3.1 n/a n/a
Max DC Turbo 3.5 3.5 3.4 3.2 3.0 n/a n/a
TDP 35W 37W 37W 37W 37W 37W 37W
HD Graphics 4600 4600 4600 4600 4600 4600 4600
GPU Clock 400-1150 400-1300 400-1250 400-1250 400-1150 400-1100 400-1100
L3 Cache 4MB 4MB 3MB 3MB 3MB 3MB 3MB
DDR3/DDR3L 1333/1600 1600 1600 1600 1600 1600 1600
vPro/TXT/VT-d Yes Yes Yes Yes No No No


Intel 4th Gen Core i7/i5/i3 Dual-Core U-Series Processors
Model Core i7-4650U Core i7-4550U Core i7-4500U Core i5-4350U Core i5-4250U Core i5-4200U Core i3-4100U Core i3-4000U
Cores/Threads 2/4 2/4 2/4 2/4 2/4 2/4 2/4 2/4
CPU Base Freq 1.7 1.5 1.8 1.4 1.3 1.6 1.8 1.7
Max SC Turbo 3.3 3.0 3.0 2.9 2.6 2.6 n/a n/a
Max DC Turbo 2.9 2.7 2.7 2.6 2.3 2.3 n/a n/a
TDP 15W 15W 15W 15W 15W 15W 15W 15W
HD Graphics 5000 5000 4400 5000 5000 4400 4400 4400
GPU Clock 200-1100 200-1100 200-1100 200-1100 200-1000 200-1000 200-1000 200-1000
L3 Cache 4MB 4MB 4MB 3MB 3MB 3MB 3MB 3MB
DDR3/DDR3L 1600 1600 1600 1600 1600 1600 1600 1600
vPro/TXT Yes No No Yes No No No No
VT-d Yes Yes No Yes Yes No Yes Yes
Intel SBA Yes Yes Yes Yes Yes Yes


Intel 4th Gen Core i5/i3 Dual-Core Y-Series Processors
(3RD Gen Core i5/i3 Y-Series for Comparison)
Model Core i5-4200Y Core i3-4010Y Core i5-3439Y Core i5-3339Y Core i3-3229Y
Cores/Threads 2/4 2/4 2/4 2/4 2/4
CPU Base Freq 1.4 1.3 1.5 1.5 1.4
Max SC Turbo 1.9 n/a 2.3 2.0 n/a
Max DC Turbo 1.6 n/a 2.1 1.8 n/a
TDP 11.5W 11.5W 13W 13W 13W
SDP 6W 6W 7W 7W 7W
HD Graphics 4400 4200 4000 4000 4000
GPU Clock 200-850 200-850 350-850 350-850 350-850
L3 Cache 3MB 3MB 3MB 3MB 3MB
DDR3/DDR3L 1600 1600 1333/1600 1333/1600 1333/1600
vPro/TXT No No Yes No No
VT-d No No Yes Yes No
Intel SBA Yes Yes


Intel Press Release

New Family of Processors Combines Exceptionally Low Power Consumption with Stunning Performance


  • First system-on-a-chip for PCs, enabling new form factors and 2-in-1 designs.
  • 4th generation Intel® Core™ processors enable 50 percent improvement in battery life, biggest gain in company history.
  • 4th generation Intel® Core™ with Intel® Iris™ graphics delivers up to double the graphics performance over the previous generation.
SANTA CLARA, Calif., June 4, 2013 – Intel Corporation today introduced the 4th generation Intel® Core™ processor family, reinventing personal computing as people know it today. 4th generation Intel Core delivers optimized experiences personalized for end-users’ specific needs, packing extraordinary battery life capability, breakthrough graphics and new usages in devices such as 2-in-1s, tablets, robust enthusiast and portable all-in-one systems and secure and manageable business device with Intel® vPro™.

The new Intel Core processors provide incredibly responsive, secure and powerful performance for consumers to create and consume content wherever their mobile lifestyles take them. The first chip ever built from the ground up for the Ultrabook™ and the most significant roadmap change since Intel® Centrino® technology, 4th generation Intel Core processors combine stunning PC performance with tablet-like mobility, accelerating a broad new category of 2-in-1 devices. With power levels as low as 6 watts in scenario design power, Intel is enabling thinner, lighter, cooler, quieter and fanless designs. New Intel Core processors also power designs such as all-in-one PCs with great battery life, bringing portability to the growing category. The highest-performing processor family, 4th generation Intel Core processors are capable of delivering up to 15 percent better performance than the previous generation.

“4th generation Intel Core processors offer the most significant gain in battery life enabling ever achieved by Intel, up to double the graphics and significant CPU performance improvements that are delivering exciting new consumer experiences,” said Kirk Skaugen, Intel senior vice president and PC Client Group general manager. “Today’s announcement accelerates a new category of 2-in-1 computing devices delivering the best of a notebook and a tablet in amazing new form factors. This year is the perfect time for consumers to refresh their old tablet or PC with these new 2-in-1 devices.”

Consumer and business systems based on quad-core versions of 4th generation Intel Core processors are now available. Summer availability is planned for 2-in-1s Ultrabooks, portable all-in-ones and traditional laptops and desktops. New mobile business products with 4th generation Intel® Core™ vPro™ will be available later this year. Pricing for the new Intel Core processors can be found

Low Power + Stunning Performance + Eye-Popping Graphics

Delivering Intel’s largest generation-over-generation gain in battery life enablement in company history, 4th generation Intel Core processors can bring an 50 percent improvement in battery life over the previous generation in active workloads when watching movies or surfing the Internet, and two to three times improvement in standby battery life. For some systems coming to market this year, over 9 hours of active use battery life or 10 to 13 days of standby with fresh data on a single charge is expected.

To achieve this breakthrough, Intel exceeded its expectations on power reduction at the CPU level to as low as 6 watts and also worked across the system for power optimization. These improvements range from System-on-a-Chip (SoC) and platform level technologies to Intel’s leading-edge 22nm process technology. Active power is improved as is idle power by architecting new ultra low-power processor states where the CPU consumes a fraction of the power compared to previous idle states.

The 4th generation Intel Core processors also bring the highest performance currently available in mainstream computing with the additional benefit of superior graphics support. People will be able to experience every day computing approximately two times faster; systems can wake up approximately eight times faster and users will have the ability to edit and share HD video about 20 times faster; than a similar 4-year-old computer.

Intel expanded its range of Intel graphics in the highly integrated SoC to deliver even more stunning visuals in thinner and lighter devices. Intel® Iris™ graphics, available on select SKUs of the 4th generation Intel® Core™ processor family, delivers up to double the 3-D performance over today’s fastest mobile Intel HD Graphics solutions. Intel Iris graphics bring next-generation mobile computing devices to life with a built-in, visual experience – no extra graphics card required.

New Computing Experiences, More Peace of Mind for New Intel Core-Powered Ultrabook

The 4th generation Intel Core processor also enables a number of new computing interactions to enhance the overall user experience. 4th generation Intel Core – completely redesigned from the ground up specifically for the Ultrabook – represents a seismic shift in the compute landscape. New Intel Core raises the bar for Ultrabooks and realizes the vision Intel outlined 2 years ago to combine best-in-class performance, impressive responsiveness and battery life and built-in security in thin and elegant mobile designs. All new Ultrabooks will be touch-enabled and have Intel Wireless Display capability built in to bring natural touch and motion interactivity and speed mode for low-latency gaming on the big screen. Ultrabooks will also be hardware-ready for voice command and control, giving the user flexibility to choose the most natural and intuitive way of handling the task at hand. Ultrabooks will wake in less than 3 seconds from deep sleep and in some cases much faster, offering the nearly “instant-on” experience that people want. Ultrabooks will pull email, social media and other updates while in a low-power mode, meaning less waiting for fresh data upon waking.

Ultrabooks are also equipped with built in security capabilities including Intel Identity Protection Technology (Intel IPT) and Intel Anti-Theft Technology (Intel AT) for more computing protection. Websites partnered with Intel IPT help protect log-in information, keeping identities safe based on hardware authentication. Intel Anti-Theft Technology helps protect Ultrabooks by automatically disabling it if lost or stolen. The recently introduced McAfee LiveSafe service brings the deepest protections available by taking advantage of technology in new Intel Core processors and Intel IPT and Intel AT.

Built for the Enterprise: Business, Workstation and Intelligent Systems

To ensure the best business computing experience for both IT staff and end users, embedded features in 4th generation Intel Core vPro processors further strengthen security and increase business productivity. Available today in select business desktops, all-in-one PCs, ultra-small form factor and mobile workstation devices with future availability later this year for Ultrabook, tablet and business laptop devices, Intel Core vPro offers superior performance for secure, productive and collaborative experiences allowing end users and IT to compute with confidence.

The 4th generation Intel® Core™ processor family is also ideal for the design of high-performance, low-power intelligent systems for retail, industrial, media servers, medical and digital surveillance environments. The improved 3-D graphics and media performance deliver outstanding HD media playback for highly visual retail and digital signage applications, while new Intel AVX 2.0 instructions enable faster calculations for the rapid collection and interpretation of sound waves in an ultrasound machine. (Additional information on the 4th generation Intel Core processor family for intelligent systems is available in the news fact sheet.)

It is estimated that by 2016 all TV, video-on-demand and Internet video combined may compose up to 86 percent of global consumer traffic1. Such growth requires innovation in processing technologies to help content providers deliver faster, better-quality video to consumers while at the same time radically optimizing their cloud infrastructure to serve billions of connected devices. Introduced today, the Intel® Xeon® processors E3-1200 v3 product family comes equipped with graphics featuring hardware accelerated media encode and decode technologies that allows all media and video content providers to deliver up to 4.6 times2 more videos to customers and decrease their total cost of ownership up to 64 percent2 versus traditional servers equipped with discrete graphics used today. The new microarchitecture and leading process technology also allow the lowest-power Intel® Xeon® processor ever at 13W TDP aimed at microservers and communication infrastructure. Up to 38 percent improvement in graphics performance and up to 18 percent better energy-efficient performance versus the previous generation also provide an opportunity for upgrading workstations, entry-level servers and storage solutions. (More information about new Intel® Xeon processors E3-1200 v3 product family is available in the news fact sheet.)

“B-roll featuring three lead Intel engineers on the making of 4th generation Intel Core and supporting images are available”

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