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Taiwan IC design houses reducing exposure in NAND flash controller market

Published on June 20, 2013, in Flash Controller.

DigiTimes reveals that as more NAND flash memory chips are designed into embedded applications, Taiwan-based IC design houses have shifted their attention away from the memory controller IC segment with some already diversifying their offerings to include solutions for non-memory products, and some looking to transform their core businesses, according to industry observers. Rising demand

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Etron to Hit 10 Million USB 3.0 Flash Drive Controller Milestone in 2013

Etron Technology of Taiwan fabless IC design and product company, is expected to see its cumulative shipments of USB 3.0 Flash Drive (UFD) controllers surpass 10 million units in 2013, up significantly from the current one million units reached, according to the company. Etron indicated that the company’s recently-launched EV2669 and EV1669 USB 3.0 Flash Device controllers

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Micron Launches World Smallest 20nm Dense 128-Gbit TLC NAND Flash

Published on February 19, 2013, in Press Release.

In January 2012, Toshiba finally began manufacturing its 19nm NAND Flash on 3-bit-per-cell (TLC) 128Gb chips with the world’s smallest die size at just 170mm2. The company has also been able to achieve the world’s fastest write speeds on any 3-bit-per-cell (3-bit-per-cell TLC) device at 18MB/s. Micron Technology Inc. (Boise, Idaho) has launched a year

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Smartphones to Consume Most Flash in 2013

Published on February 14, 2013, in Market Share.

Cellphones will become the single biggest repository for Flash memory by product category this year, According to a report published by IHS iSuppli. Calling its forecast “another sign of the pre-eminent position smartphones now hold in the global technology market,” IHS predicted that cellphones of all types will represent 24.6 percent of worldwide NAND Flash

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Samsung and Hynix Join Forces With Toshiba to Stabilize the NAND Market

Following Toshiba’s announcement on July 24th that it will cut its overall NAND-chip production by approximately 30%. Both Samsung Electronics and SK Hynix plans to join Toshiba in scaling down production at their NAND flash plants to align the fall in demand with supply and to try and raise NAND prices back to a more comfortable place. The

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Will the NAND Market be Affected by a September iPhone 5 Launch?

Published on July 31, 2012, in iPhone, Market Share, Rumor.

At the WWDC 2012 Apple disappointed many of its fans and followers as well as Flash memory manufacturers when in didn’t launched any of the rumored expected products, a new iPhone 5, an iPad mini or Apple’s version of Smart TV the iTV. Instead Apple launched a refresh to its MacBook Pro and Air lines and

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Toshiba NAND Memory Production Cutback Explained

Earlier this week we have reported that Toshiba is reducing production of NAND flash memory used in Memory Cards and USB Flash Drives (UFD) by approximately 30% at its Yokkaichi plant in Mie Prefecture. Toshiba blamed the move on slow sales of Cards and UFDs but is this really the only reason for such a drastic move? For years that Fabrications told us that,

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UFD Market Still Faces Challenges in 2Q12 Off-Peak Season

As a result of Chinese New Year sales that did not meet expectation, the decreased number of work days due to the holiday, and the off-peak season effect, the UFD market fell by 10% QoQ in 1Q. Although UFD brand makers adopted aggressive price strategies in 1Q, promotional sales were still not enough to overcome

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